All work

Brand & Website

2026

Northbound

Northbound

Northbound

A quieter kind of hospitality — a new identity and booking experience for a collection of slow-travel hotels.

A quieter kind of hospitality — a new identity and booking experience for a collection of slow-travel hotels.

Client

Northbound Hotels

Year

2026

Services

Brand strategy, Identity, Web design, Development

Project hero image

Northbound

Selected project — Emil Voss Studio

The brief

How the project began, and what it had to become.

Northbound came to us with a simple ambition: make slow travel feel desirable without making it feel like a compromise. We rebuilt the brand around the idea of arrival — the pause before a place reveals itself — and carried that rhythm into every screen.

Northbound came to us with a simple ambition: make slow travel feel desirable without making it feel like a compromise. We rebuilt the brand around the idea of arrival — the pause before a place reveals itself — and carried that rhythm into every screen.

Northbound came to us with a simple ambition: make slow travel feel desirable without making it feel like a compromise. We rebuilt the brand around the idea of arrival — the pause before a place reveals itself — and carried that rhythm into every screen.

Project detail image

Identity in application

Project detail image

Material studies

In their words

The new site feels like the hotels themselves: calm, considered, and impossible to rush.

The new site feels like the hotels themselves: calm, considered, and impossible to rush.

The new site feels like the hotels themselves: calm, considered, and impossible to rush.

Ines Duarte — Founder, Northbound

Next project

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