All work

E-commerce

2025

Atelier Soma

Atelier Soma

Atelier Soma

A digital showroom for a Copenhagen furniture atelier, built around material, light, and the slow reveal of craft.

A digital showroom for a Copenhagen furniture atelier, built around material, light, and the slow reveal of craft.

Client

Atelier Soma

Year

2025

Services

Art direction, UX design, Shopify development

Project hero image

Atelier Soma

Selected project — Emil Voss Studio

The brief

How the project began, and what it had to become.

Soma makes furniture in small runs, and their previous site made it look like mass production. We slowed everything down: full-bleed material studies, a product page that reads like a catalogue spread, and a checkout that never breaks the mood.

Soma makes furniture in small runs, and their previous site made it look like mass production. We slowed everything down: full-bleed material studies, a product page that reads like a catalogue spread, and a checkout that never breaks the mood.

Soma makes furniture in small runs, and their previous site made it look like mass production. We slowed everything down: full-bleed material studies, a product page that reads like a catalogue spread, and a checkout that never breaks the mood.

Project detail image

Identity in application

Project detail image

Material studies

In their words

They understood that our furniture is bought with the eyes first. The site finally lets people look properly.

They understood that our furniture is bought with the eyes first. The site finally lets people look properly.

They understood that our furniture is bought with the eyes first. The site finally lets people look properly.

Jonas Bertelsen — Atelier Soma

Next project

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